When asked if we can add a little life to a product that may not be all that glamorous we usually think of color. Lots of beautiful bold colors… We’ve found that good use of color will greatly increase the impact of any printed piece. It will improve readership and increase response. Why? Because most of us will judge a business by their image. That is why it’s so necessary that your business shows professionalism and high quality. The best way to do so is create bold, colorful, (not gaudy) eye catching pieces.
Let’s take a look at a before and after shot of a large piece of equipment we shot recently.
When a client can not decide wether or not to use bold colors, we usually like to show them the difference side by side. This next photo actually showcases the impact of color. Take a look at what we shared with them.
Bright Clean Machine
This is a bright – clean – well lit – piece of machinery. It’s would be perfectly acceptable for them to use this shot to showcase this machines capabilities. In fact, They really liked what they saw in this photo.
Then we added a bit of color into the mix and came up with this next shot.
Machine with Blue Added
In this shot you can see we used the color blue to highlight the machine in a very different way. We also liked the way blue looked against the orange of the product that the machine was processing. But to take it a step further, blue is also the company’s main logo color. Once we showed them these two options, they saw the impact color can have. One final thing – their designer really wanted color for the brochure images… So by giving them this photo, we were also giving them what they craved design wise. In the end, It all comes down to personal preference and if it fits in line with the image the company is trying to convey. In this case, we just listened to what they were asking for.
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Almost anyone can make a video and put it online these days, but how do you want folks to see your business? Do you want to be seen as “Professional?” Or is it more important to be seen as “Fun?” Maybe you want to come across as “Approachable?” What kind of look and feel do you want to have your customers and more importantly – potential customers- to see?
I say why not make it the best it can possible be? Great lighting, great script, good video quality, and high end photos all interlaced make for a first class and enticing video that will make folks want to know about your business.
Here is a great example of how high quality images can really make a video about your business look professional and classy. This video was created for the Jewel Box, a local restaurant that hires us to do food photography for thier ads and brochures.
Creating a video is just one more way to get your business out in the world- and I think, nothing completes it like using professional-quality photos- What do you think?
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I love the internet and love having a web site. You just never know who is going to stumble on your site, like your work, and then contact you. That’s just what happened a few days ago to us. We were approached about an assignment for a magazine based in WI. It was about a local lab here in central New England, so they found us online by searching for a photographer in this area. It’s so important to be able to be found when folks look for what you offer. It’s also important to have great work on your web site.
After some discussion with my new client, the specs were sent over for the assignment. There were some very specific needs, photographing certain people at the lab to fit the cover etc… But my favorite part was this “Accent photos: A variety of accent images are required to round out the profile feature. Provide 6-8 scenes and 3-4 images of each scene.” Wow! I get to be creative. Excellent and one of the reasons I love these kinds of assignments.
So, I thought I’d share a few of the images I thought fit the “accent photo” criteria. I sent over all the photos to the client two days ago, but will not know what they choose for the magazine layout for several weeks. All I know is they were happy with what I sent them. Therefore – I am happy, too.
Controls and Gauges
Nutrient Water Testing
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